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Do You Have A Distinguished Brand As A Professional In Your Career Or Industry?



Branding, as a whole, is essential for any career professional and industry expert because a brand is what distinguishes you from your competitors. In today's google age, it is necessary for all career professionals and industry experts to have an online presence to stay relevant. Make no mistake companies and clients are googling you before the meeting and deciding if they should work with you. Therefore, an effective online presence is just as neccessary as your offline presence. Branding is how you are showing up in the world. It also helps to bring awareness to your unique offerings and drive the demand for your skills and services.

While online branding offers huge opportunities, in order for it to be effective and to attract and engage the right audience, you must develop a branding strategy. Career branding is not as easy as putting up a website, linkedin profile, adding a logo, and/or randomly posting on social media. Although, an attractive website, blog, or profile helps customers find you easily and quickly discover the information they need (which is in fact essential to your branding). Those things are not the end to branding yourself.

Your online branding strategy should be so well-defined it makes you noticeable and different. The old PR test, would say, are you someone they'd want to grab a beer with? However, in more modern terms, do they look to you as an expert or someone who can solve their problems? 

A strong online image will make all the difference. Remember, that companies and clients can just leave your site or profile, with at the click of a mouse. So once you have their attention you want to really stand out. And a lot of that depends on the impression they get from your online image. In your branding seek to convey an immediate unique message about who you are, your industry expertise, your career skills, to your target your clients by speaking directly to them.

In your branding utilizes hi-tech tools to create a quirky, ecentric, sophisticated, or whatever it is that you decided. Just make sure it an online presence that your target audience can clearly define and capture. Graphics, animation, a compelling word copy, and the overall feel of your profile or website design should reflect important elements (and messages) that will really bring your branding alive. Your branding should not only create an effective overall good impression, but a lasting one.

As you can see, there are many requirements fora successful professional branding strategy. Hiring a professional career branding specialist might be helpful to guide you in your efforts to creating an online presence that will make you a valuable asset to your industry.

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