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4 Reasons Why You Should Consider Building A Career Brand Instead Of A Resume


Branding is not just your linkedin profile or your resume or random social media post. Branding is the sum total of your experiences, the "look" and "feel" of your marketing communications, and how your skills are perceived by employees. In actuality, your brand is what everyone else thinks you are - it's what people say about you behind your back. You may think you have no control over this, but the true is you do. You can control how you show up to the world by what you say, your behavior, and how you present yourself.

Deciding to brand yourself may seem scary, but once you reap the benefits you will understand that  your efforts are worth it. The beginning of all branding is to develop a strategy. If you are finding it's too difficult to do this yourself, hire a coach or an expert branding professional, when the budget allows. You will find that developing a strong branding strategy will become the basis for better opportunities. Listed below are some benefits for why you should consider developing a strong brand.

1. Branding is what gives you value and separates you from those in your industry.

2. Having an enhanced perceived value allows you to demand top salary and shelters you from competition.

3. Branding will provide protection in times of economic depression when hiring demand are low.

4. A strong brand enables you to advance in your career more quickly and cost effectively. You become in-demand, not just your skills.

The truth is your brand is being developed with or without your effort. Branding and managing a distinctive brand is tough work. To succeed, research the successful professional who are considered experts in your industry. However, don't research them to just copy what they are doing. Study their communications and how they position themselves. Study what values are most significant to your target audience. If possible, develop a questionnaire and interview key members in top prospective companies.

Then develop a strategy from the information you gathered. It must be achievable and differentiating. Leverage your brand strategy by integrating marketing communications. This is easy to do with social media. Be consistent in all of your communications on all of your platforms. Sending a cohesive message will build brand equity. Lastly, evaluate and measure performance. The best way to do this is by noticing engagement. Make changes as needed but be patient. Understand that building a brand takes time.

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