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Yes! Email Marketing Still Works And Here's How To Use It To Promote Your Business

Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is far from true and not partaking in this type of marketing can cause your business to lose out on a great deal of opportunity to directly connect with your prospects and customers when you need to the most. 

It's still another way to add value, let customers know when you're having a sale, and help them with their most pressing challenges.  91% of consumers check their email on a daily basis. In fact, if you use email marketing the right way, you can turn one-time buyers into raving fans or convert prospects into loyal customers. They will see you as an expert, not just a business. 

Here's how to Get Started

The first step to starting an email marketing campaign is to create an email list. This article will discuss some popular options and proper ways of creating your business email lists.

One common way to gain a list of email addresses is to purchase one from distributors. However, this is not recommend  as it is not a very effective method  at all. The problem with purchasing an email list, you have no way of knowing whether or not the members on the list have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience. 

Also, they aren't familiar with your business. When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was unsolicited. 

These customers will be very quick to delete your emails. In some cases, they will believe it to be spam without even reading the emails. In fact, some customer use spam filters which automatically delete your emails or send it to an alternate folder if deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. 
Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message. 

A far better way to create an email list for your email marketing campaign is to ask current customers as well as interested potential customers to sign up to receive additional information and periodic updates about your products and services. Let them know that you  be providing other exclusive information which might be of interest to them. 

This is a more organic approach to building your email lists. In addition, this provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are really interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services.

You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. 

When using emailing marketing as a strategy, your content should always contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.

Drop down in the comments and tell us your tips on building an email lists. 

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